Q2 2026 Fashion AEO Report

The top 5 insights on how AI search engines are reshaping discovery for fashion brands.

  • AI Overviews now appear on 38% of fashion-related queries — up from 12% in Q1.
  • Branded queries are 4x more likely to surface a direct site link than unbranded.
  • Luxury houses lag mid-market players in AEO share-of-voice by an average of 22 points.
  • Product-led editorial content outperforms classic PDPs in AI answer citations.
  • Brands with structured FAQ schema appear in ChatGPT citations 3.1x more often.

What's inside

We analysed answer-engine visibility for the top 200 apparel brands across ChatGPT, Perplexity, and Google AI Overviews over Q2 2026. The findings reveal a widening gap between brands that have adapted their content to AI-first discovery and those still optimising purely for traditional SEO.

The report covers share-of-voice shifts, the rise of branded vs unbranded queries in AI surfaces, and the categories where AEO is moving the needle fastest.

Get the full report

Enter your details and we'll send the Q2 2026 Fashion AEO Report straight to your inbox.

We'll email the report to your work address.

Q2 2026 Fashion AEO Report | One Click Ninja